PETA did not take action against people who were cruel to animals but did so against small businesses or independent farmers.
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PETA had tried to persuade people to go vegan by instilling guilt.
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PETA posted videos of animal torture on social media instead of gentle encouragement of being vegan.
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PETA’s actions was not only distressing and unethical but it had a low chance of success.
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Calum ended his Twitter thread by posting this message to animal lovers.
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Share away, people.